a snack you enjoy + feel good about w/o compromise.
a naughty story
Our founder was OVER IT.
Over eating foods that claimed to be healthy but left her feeling SO unwell. Over “healthy” options that tasted like cardboard or left her feeling deprived. And over the fact that nothing out there was healthy, indulgent. and satisfying.
Health was starting to feel impossible, and she was over it.
She needed something that made health feel easy and enjoyable—something that could seamlessly fit into her busy routine without feeling like a chore. A snack she genuinely looked forward to, felt good about, and actually wanted to eat.
Something indulgent that tasted a little naughty ;))))) but actually supported her health and life goals.
So, one 3AM late night + “THATS SO RAVEN” moment — next day entered Naughty Balls.
breakin’ the (snack) rules
Let’s be real—the food industry norms? STRAIGHT UP WHACK.
As our founder dove into the question, “What does it really mean to be healthy?” it became clear that it’s not just about bogus labels or flashy claims. It’s not as simple as choosing “organic,” and it’s definitely not about blindly trusting “natural” or “low-fat” options.
Through her own journey—dealing with health complications, inflammation, gut issues, mood swings, fatigue, sugar crashes, bloating, constant cravings (you name it, she’s been there)—she realized just how misleading, harmful, and OVERWHELMING the food industry can be.
We’re here to break the norms, rewrite the rules, and make your health journey a little stressful and a lot more enjoyable — because YOU deserve better.
So, we created snacks that are:
CLEAN + WHOLESOME (free from seed oils, preservatives, dyes, and all the extra junk)
HIGH-PROTEIN (We focus on prioritizing protein mixed with nutrient dense ingredients to give you a balanced profile)
INDULGENT (to us, “health” doesn’t mean deprivation—pleasure and honoring your cravings play a HUGE part in true health)
a naughty revolution
While we are starting with better-for-you snacks, our mission goes beyond that—we’re here to make your health journey more enjoyable, bring trust back to the snack industry, + redefine what it means to be healthy.
For too long, “healthy” has been tied to restriction, stress, and compromise. We’re flipping the script.
With Naughty Balls, health is about enjoying the process, embracing holistic living, and building habits that stick because they make you feel good. We believe in progress, not perfection. That small, intentional choices—like choosing snacks that are clean, nourishing, and indulgent—can snowball into something amazing.
Our vision? To create a world where taking care of yourself feels good, not stressful. Where you can honor your cravings, nourish your body, and find joy in the journey—all while knowing you’re making choices that truly support your health.
